Founded in Paris in 2019 by Andreas Steiner — alumnus of Prada, Miu Miu, and Louis Vuitton — Rier draws from the mountain-cradled childhood of its founder in South Tyrol. Each collection reinvents time-proof alpine garments using responsibly sourced natural materials and local craftsmen in the Italian Alps. A made-to-order approach eliminates overproduction entirely, ensuring every piece serves a purpose. Steiner was shortlisted for the 2021 LVMH Prize, cementing Rier's place among the most considered labels in contemporary luxury.