OILL was born in 2018 from its founder's habit of crossing out and distressing customized clothing — shoes, denim jackets, and more. The name derives from 'Oellig,' the founder's surname, while evoking oil as a product: rare, essential, and capable of generating deep-rooted desire. 'Mark your cross' became the brand's ethos — a checklist of everything one desires most. OILL builds clothing that creates emotional connection through scarcity and conceptual meaning rather than volume.