Founded in Paris in 2016 by twin brothers Loïc and Swann Joachim — the brand name an acronym of their first names — Lownn reinterprets the utilitarian uniform through a minimalist, contemporary lens. Collections draw from workwear, tailoring, and military references without being bound by seasonal themes. A specific attention to cut, fabrication, and detail produces pieces built for longevity rather than trends. Stocked at SSENSE and Assembly New York.