JiyongKim launched in Seoul in 2021 after the Tokyo store GR8 acquired nearly the entirety of Jiyong Kim’s Central Saint Martins graduation collection. The brand is defined by a unique sun-bleaching technique: garments are laid under the open sky for weeks, exposed to sunlight, wind and rain, until nature itself determines the pattern. No two pieces alike. Each takes over a month to create. 2024 LVMH Prize semifinalist.