Founded in 2017 by Anna Grassi in Milan, GR10K draws directly from the archives of her family's textile company, Alfredo Grassi SPA — an Italian manufacturer of military and industrial uniforms since 1925. The brand upcycles unsold deadstock fabrics — heavyweight cottons, Gore-Tex, Kevlar, and aramid blends — into garments that sit between utilitarian workwear and conceptual fashion. A rare label where sustainability isn't a marketing claim but a structural condition of production.