Bene Culture was founded in Birmingham's Digbeth creative district in 2015 by Hemal Chauhan, his brother Vimal, and close friend Hasim Jhina. Starting as a vintage concept store, it evolved into a community-first streetwear label — hosting 40+ events, collaborating with Axel Arigato, Footpatrol and Drama Call, and providing a platform for marginalised creatives. “Bene” means good in Latin, and the brand lives by it.